Bella Freud is recognised the world over as a master of upmarket irreverence. Her eponymous and instantly recognisable label has come to signify an intellectual playfulness that has ignited a global conversation about fashion and identity. Bella’s ‘Word’ jumpers are world famous and have a remarkably devoted following. Worn by celebrated style luminaries including Kate Moss, Alexa Chung, Keith Richards, Laura Bailey, Salma Hayek, Aaron Taylor-Johnson, Jane Fonda and Eddie Redmayne, they are the embodiment of her preoccupation with appropriating serious ideas about the subconscious into a playful fashion context. A Pampas favourite!

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